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基于知识的神经网络及其在CRM中的应用
引用本文:岳岚,王颢,刘同明.基于知识的神经网络及其在CRM中的应用[J].计算机与现代化,2005(5):15-17,20.
作者姓名:岳岚  王颢  刘同明
作者单位:江苏科技大学电子与信息学院,江苏,镇江,212003
摘    要:分析一般神经网络应用于CRM时存在的问题,提出将基于知识的神经网络应用到CRM领域。示例表明,基于知识构造出的神经网络不仅提高了网络的可解释性,而且降低了输出误差,提高了学习速度。

关 键 词:神经网络  CRM  基于知识的神经网络
文章编号:1006-2475(2005)05-0015-03

Knowledge-based Neural Network and Its Application in CRM
YUE Lan,WANG Hao,LIU Tong-ming.Knowledge-based Neural Network and Its Application in CRM[J].Computer and Modernization,2005(5):15-17,20.
Authors:YUE Lan  WANG Hao  LIU Tong-ming
Abstract:The advantages and disadvantages of using common neural networks in CRM are discussed firstly, then a knowledge-based neural network is proposed to be used in CRM.Finally, an example of KBANN is given, it shows that the KBANN not only improves the interpretation of the network but also reduces the output error and increases the learning rate.
Keywords:neural network  CRM  knowledge-based neural network
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