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基于Hadoop的关联规则算法在电子商务中的应用
引用本文:丁振,项颖. 基于Hadoop的关联规则算法在电子商务中的应用[J]. 计算机与现代化, 2012, 0(8): 122-125
作者姓名:丁振  项颖
作者单位:广东工业大学信息工程学院,广东广州,510006
摘    要:近年来,电子商务的快速发展,给用户带来了极大的便利,同时对电子商务网站能否提供快速有效的服务提出了很大考验。电子商务推荐系统的提出有效地解决了这一问题,受到广泛关注。本文简要介绍一种电子商务推荐系统,然后以Apriori算法为基础进行关联规则数据挖掘,并在Hadoop平台上重写分布式Apriori算法,重点研究基于Hadoop的关联规则算法在海量数据下能否快速有效地发现关联数据,及时向用户推荐相关商品,防止客户流失,增加销售利润。

关 键 词:电子商务  Hadoop  Apriori算法  关联规则

Application of Association Rules Algorithm Based on Hadoop in E-commerce
DING Zhen , XIANG Ying. Application of Association Rules Algorithm Based on Hadoop in E-commerce[J]. Computer and Modernization, 2012, 0(8): 122-125
Authors:DING Zhen    XIANG Ying
Affiliation:(School of Information Engineering, Guangdong University of Technology, Guangzhou 510006, China)
Abstract:In recent years, the rapid development of E-commerce gives the customer a great convenience, and puts forward the serious test for E-commerce corporations. E-commerce recommendations effectively solve the problem, and attract the attention. This people roduces a kind of E-commerce compmendations briefly,and then ,conducts data mining with the Apriori algorithm, and rewrites distributed Apriori algorithm in Hadoop. The key research is whether association algorithm based on Hadoop would find associated data fast, timely refer users to relevant commodity, prevent loss of customers, and to increase the sales profit.
Keywords:E-commerce  Hadoop  Apriori algorithm  association rules
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