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A hybrid approach for identifying non-human traffic in online digital advertising |
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| Authors: | Almahmoud Sawsan Hammo Bassam Al-Shboul Bashar Obeid Nadim |
| Affiliation: | 1.Department of Computer Science, King Abdullah II School of Information Technology, The University of Jordan, Amman, 11942, Jordan ;2.Department of Computer Information Systems, King Abdullah II School of Information Technology, The University of Jordan, Amman, 11942, Jordan ;3.King Hussein School of Computing Sciences, Princess Sumaya University for Technology, Amman, Jordan ;4.Department of Information Technology, King Abdullah II School of Information Technology, The University of Jordan, Amman, 11942, Jordan ; |
| Abstract: | Multimedia Tools and Applications - Click fraud is a serious problem facing online advertising business. The malicious intent of clicking online ads either committed by humans or by non-humans,... |
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| 本文献已被 SpringerLink 等数据库收录！ | |