层次分析法在网络用户信任度评价模型中的研究

随着计算机技术和网络的发展,充分挖掘用户之间信任关系成为各大网络运营平台的关注热点.本文提出利用用户信息作为评价指标构建用户信任度评价模型的方法,并将层次分析法应用于模型构建,以缓解多指标权重设定中人为主观因素干扰问题.文章介绍了层次分析法工作流程并给出了用户信任度评价模型中各评价指标的权重,层次分析法的引入使得用户信任度评价模型更为科学、简洁、有效.

Network User Trust Degree Evaluation Model by Analytic Hierarchy Process

With the development of computer technology and network, fully exploiting of the trust relationship between network users become hot spots among network operator platforms. A method of user trust degree evaluation model constructing with user attribute information as evolution index is proposed in the article. Also,the paper focuses on how to use the analytic hierarchy process(AHP) to determine the weight of each evaluation index to mitigation of human subjective factors. On the basis of introducing the AHP, the weight of the evaluation index in the user trust evaluation model is given. Also the application of AHP makes the model more scientific, simpleand effective.