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智媒时代:社交机器人在认知域对抗中的运用及启示
作者姓名:李雨田  张茂林
作者单位:中国人民解放军63963部队,中国人民解放军63963部队
摘    要:在智能媒体传播时代,社交机器人与人类用户共存已经成为社交网络空间的新场景。本文关注到俄乌冲突中社交机器人的广泛使用,从对社交机器人的基本认识出发,廓清概念实质,总结其智能化、社交性和社会性的特点,对其在新闻扩散、网络水军、政党选战和情感补偿领域的现实应用情况进行梳理。结合局部热点问题中对社交机器人的使用情况,分析其认知对抗策略,主要有以人格化形象大量推送信息、大规模群体协同引导舆论走向、多主题构建战争叙事、触发标签战制造信息迷雾,并在抢占国际话语权、配合军事行动、维护意识形态安全、舒缓士兵精神压力方面得出了社交机器人在认知域对抗中运用的启示。

关 键 词:社交机器人  认知域对抗  认知对抗  意见领袖  舆论安全
收稿时间:2022/7/24 0:00:00
修稿时间:2022/10/27 0:00:00

The Era of Intelligent Media: The Application of Social Robots in Cognitive Domain Confrontation and its Enlightenment
Authors:LI Yutian and ZHANG MaoLin
Abstract:In the era of intelligent media communication, the coexistence of social robots and human users has become a new scene in social cyberspace. The widespread use of social robots in the Russian-Ukrainian conflict has attracted much attention. Based on the basic recognition of social robots, this paper tries to clarify the essence of its concept, summarizes its characteristics of intelligence, sociability and sociality, and summarizes its practical application in the fields of news diffusion, network navy, political campaign and emotional compensation. Combined with the use of social robots in local hot issues, this paper analyzes the cognitive confrontation strategies adopted by social robots, mainly including pushing a large amount of information with personalized images, guiding public opinion through large-scale collaborative use, constructing war narratives with multiple themes, creating information fog by triggering tag war. It is believed that social robots will play an active role in cognitive domain confrontation activities such as seizing the discourse power of international communication, manipulating public opinion to cooperate with military action, maintaining ideological security, and relieving the mental stress of soldiers.
Keywords:social robots  cognitive warfare  cognitive confrontation  opinion leader  pulic opinion security
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