新媒体环境下智慧化阅读推广研究——以重庆第二师范学院为例

开展智慧化阅读推广,紧跟时代步伐,有效提升读者多重阅读体验和满意度,增强智慧化阅读推广的价值,促进智慧化阅读推广服务的有效化、规范化、科学化、常态化、长期化发展,已成为当前阅读推广研究中一个重要的切入点。文章基于智慧化阅读研究,结合"新媒体"高新技术环境,提出智慧化阅读推广的内容分析、具体实施、环境构建、推广评估与效果、推广改进等几个方面组成的以读者为中心的核心服务体系。本文分析了智慧化阅读基本方面,以我校图书馆实际运用推广效果,智慧化阅读存在的优、劣势及相应的对策。

Research on the Promotion of Intelligent Reading in the New Media Environment——Taking of Chongqing Second Normal University an an Example

Carrying out intelligent reading promotion can keep pace with the times, improve effectively the readers’ multiple reading experience and satisfaction, enhance the value of intelligent reading promotion, and promote the effective,standardized, scientific, normalized and long-term development of intelligent reading promotion service, which has become an important breakthrough point in the current reading promotion research. Based on the research of intelligent reading, combined with the high-tech environment of "new media", this paper puts forward a reader first core service system composed of content analysis, detailed implementation, environment construction, promotion evaluation and effect,and promotion improvement. This paper analyzes the basic aspects of intelligent reading, and puts forward the corresponding thinking based on the practical application and promotion in our university library, the advantages and disadvantages of intelligent reading, and the existing solutions.