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浅谈移动CRM客户价值细分
引用本文:胡锟,杨路明.浅谈移动CRM客户价值细分[J].数字社区&智能家居,2011(13).
作者姓名:胡锟  杨路明
作者单位:中南大学信息科学与工程学院;
摘    要:随着移动通信的不断发展,移动客户数量也在不断增加,而通信行业中的竞争也日益显著。因此,过去以生产为中心、以销售产品为目的的市场战略逐渐被以客户为中心、以服务为目的的市场战略所取代。该文就移动CRM客户价值细分做出了一些探讨。

关 键 词:客户价值  客户细分  数据挖掘  

Discuss Mobile CRM Customers Value Subdivision
HU Kun,YANG Lu-ming.Discuss Mobile CRM Customers Value Subdivision[J].Digital Community & Smart Home,2011(13).
Authors:HU Kun  YANG Lu-ming
Affiliation:HU Kun,YANG Lu-ming(School of Information Science and Engineering,Central South University,Changsha 410083,China)
Abstract:With the continuous development of mobile communications,Mobile number of customer has also increased,And the competition in the communications industry also increasingly significant.So,The past to produce for the center,in order to sell products for the purpose of market strategy was gradually take the customer as the center,service for the purpose of replaced market strategy.This paper will mobile CRM customers value subdivision made some discussion.
Keywords:customer value  customer segmentation  data mining  
本文献已被 CNKI 等数据库收录!
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