品牌——检验创意产业的重要标准

创意产业的生产过程是由文化到创意再到品牌的过程,就是文化通过创意形成品牌,并在品牌经营活动中获得经济效益的过程。创意产业生产过程的非物质性使我们很难以衡量实体产品的观念和方式衡量创意产业的产出。另一方面,创意产业与众多物质生产领域关系密切,对物质生产有直接而且十分显著的推动力,因此,必须选择一个对象,作为建立评价创意产业绩效的基础。这个对象就是"品牌"。

Brand,the First Standard for Test of Creative Industries

In order to build a standard of evaluation for originality industry,firstly come to our mind is the brand.In one side,the production of originality industry is difficult to evaluate as we use the method and conception in the entity industry.In the other side,originality industry has a very deeply relationship with entity industry,and it has distinct impetus force to produce entity goods.So we have to chose a object as the foundation of evaluation of outstanding achievement for originality industry,that is the brand.