| 基于民俗文化的POP广告信息传达教学模式研究 |
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| 引用本文： | 严薇,刘秀伟,张晓东.基于民俗文化的POP广告信息传达教学模式研究[J].数码设计:surface,2009(5):139-140. |
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| 作者姓名： | 严薇 刘秀伟 张晓东 |
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| 作者单位： | 北京印刷学院设计艺术学院 |
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| 摘 要： | 本文通过对以往POP(point of purchase)广告设计教学的反思,提出广告设计人才的培养需要加强设计师的社会责任感,要在充分研究社会秩序、伦理道德以及民俗文化等因素的基础上进行广告创意与推广。以民俗文化为切入点,本文着重探讨POP广告教学的新模式。
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| 关 键 词： | POP广告 教学模式 民俗文化 社会责任 人才培养 |
Study on Teaching Approach of POP Ad Message Communication Based on Folk Culture |
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| Authors: | YAN Wei LIU Xiuwei ZHANG Xiaodong |
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| Affiliation: | YAN Wei LIU Xiuwei ZHANG Xiaodong |
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| Abstract: | Reflecting on the previouse teaching of POP(Point of Purchase)Advertisement Design,the writer puts forward that strenghthening Advertisement Designers’ awareness of social responsibility is necessary for their training,and the creative design and promotion of advertisements should be based on the sufficient study of multiple factors including the social order,morality and the folk culture.The task of this article,therefore,is to discuss the new approaches of advertisement teaching on the basis of folk custom and culture. |
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| Keywords: | POP Ad teaching approach folk custom and culture social responsibility talents training |
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