化妆品及香水品牌柜台形象设计研究

本文以化妆品及香水品牌柜台形象设计为研究课题,从品牌定位、消费者情感体验、使用功能和商场环境等多个方面全面探讨了开展设计所要关注和分析的重要事项。开展设计前,需要做大量的前期调研工作,找到合适的品牌目标消费群,分析消费者情感需求,定位柜台功能组合,了解品牌所处商场环境,从而使得柜台的设计既拥有符合品牌特性的良好形象,同时满足日常功能需求,这才可以称之为一个成功的柜台形象设计。

Hemp Ropes in Full Blossom

This thesis focus on counter design of Cosmetics and Fragrance brands,study some key issues of design from brands target,consumers’ emotional experience,function and store environment.In the beginning,the designer should make plenty of investigation,find the suitable target consumer,analyze their emotional demand,define counters’ function,get to know the environment in the store,and then can have a successful design which not only has a good image but also is convenient for daily using.