| 透过封面看设计 |
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| 引用本文： | 刘秀伟,杨宇平,韩翠霞.透过封面看设计[J].数码设计:surface,2010(5):72-73. |
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| 作者姓名： | 刘秀伟 杨宇平 韩翠霞 |
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| 作者单位： | 北京印刷学院设计学院 |
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| 基金项目： | 2009年北京印刷学院人才强教创新团队项目支持(项目编号06040109001) |
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| 摘 要： | 期刊封面是读者在阅读期刊之前,首先接触的视觉要素,因此,期刊封面给读者留下的第一印象就显得尤为重要了。期刊封面就像一双会说话的眼睛,诉说着"芯"里的内容。同时又像一件商品的"卖点",激发着人们的购买欲望。打造期刊的品牌意识是每一个期刊杂志社要深入探讨和亟待解决的现实问题。
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| 关 键 词： | 封面设计 设计方法 品牌意识 |
Seeing Design from Covers |
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| Authors: | LIU Xiuwei YANG Yuping HAN Cuixia |
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| Affiliation: | LIU Xiuwei YANG Yuping HAN Cuixia |
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| Abstract: | Before reading,Journal cover is the first visual element to readers.Therefore,readers’ first impression of Journal cover is particularly important.Journal cover is just as a pair of bright eyes,describing the content of the magazine.At the same time,Journal cover also likes the "selling point" of a commodity.It can stimulate people’s desire of buying.As a result,building brand awareness is practical problems that every journal has to explore thoroughly and resolve urgently. |
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| Keywords: | cover design methods of design brand awareness |
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