汽车颜色研究与趋势分析

文章分别从消费者研究,工业产品设计的角度研究汽车颜色的分布规律。重点分析影响汽车颜色的消费者心理生理因素、汽车造型设计因素、社会流行文化因素、技术革新因素。并由此推测出汽车颜色发展流行趋势。对于中国汽车市场具有前沿趋势指导作用。

The Analysis of the Trend of Vehicle’s Color

This article studies the law of the distribution of vehicle’s color from the angle of the investigation on consumers and the product design.The emphasis is placed on the analysis of the following factors that affect vehicle’s color:the psychological and physical factor of consumers,the design factor of form,the popular cultural factor of society,the innovative technological factor.The article makes speculation of trend of the prevalence of vehicle’s color in the future,which may be helpful to the vehicle market in China.