Understanding trust in ms-commerce: The roles of reported experience,linguistic style,profile photo,emotional, and cognitive trust |
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| Authors: | Lai-Ying Leong Teck-Soon Hew Keng-Boon Ooi Alain Yee Loong Chong Voon-Hsien Lee |
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| Affiliation: | 1. Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900, Kampar, Perak, Malaysia;2. Faculty of Business and Accountancy, University of Malaya, 50603, Kuala Lumpur, Malaysia;3. Faculty of Business and Management, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, 56000, Cheras, Kuala Lumpur, W. P. Kuala Lumpur, Malaysia;4. Nottingham University Business School China, University of Nottingham Ningbo China, China |
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| Abstract: | This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce. |
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| Keywords: | Trust Mobile social commerce Linguistic style Profile photo Trust-based acceptance model Trust transference theory |
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