| 包装设计本土化的内涵与外延 |
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| 引用本文： | 王 萍,杨 猛.包装设计本土化的内涵与外延[J].包装学报,2009,1(1):73-75. |
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| 作者姓名： | 王 萍 杨 猛 |
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| 作者单位： | 沈阳航空工业学院,辽宁,沈阳,110136 |
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| 摘 要： | 通过对包装设计本土化问题的探究，剖析出本土文化元素在包装设计中的传承与发展脉络，概括了本土化包装的目的是在传统文化中吸取营养，将本土化和现代化相统一，并通过包装设计向世界传递本土文化和民族特色。
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| 关 键 词： | 包装设计 本土化 传承 |
| 收稿时间： | 2009/7/10 0:00:00 |
Connotation and Denotation of Packaging Design Localization |
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| Wang Ping and Yang Meng.Connotation and Denotation of Packaging Design Localization[J].Packaging Journal,2009,1(1):73-75. |
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| Authors: | Wang Ping and Yang Meng |
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| Affiliation: | Shenyang Institute of Aeronautical Engineering;Shenyang Institute of Aeronautical Engineering |
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| Abstract: | Through the research on packaging design localization, the element of local culture in packaging design and its heritage and development are explored, the purpose of localized packaging by absorbing nutrition from tradition is given. By integrating localization and modernization, local culture and national characteristics can be transmitted to the world by means of packaging design. |
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| Keywords: | packaging design localization heritage |
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