| 网络外部性下企业技术竞争研究 |
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| 引用本文： | 文守逊,幸昆仑.网络外部性下企业技术竞争研究[J].工业工程,2009,12(5):27-30,39. |
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| 作者姓名： | 文守逊 幸昆仑 |
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| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400030 |
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| 基金项目： | 国家自然科学基金资助项目 |
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| 摘 要： | 网络外部性下企业问技术竞争呈现与传统模式不一样的特征，以下一代DVD格式之争案例，运用两阶段Hotelling模型，分析存在网络外部性条件下企业技术竞争问题。结果表明：技术兼容选择和标准化激励成为技术竞争的核心，硬件厂商的兼容选择取决于其技术优势，软件厂商的标准化激励取决于网络效应的大小，而企业的竞争策略也将对竞争结果产生重要影响。
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| 关 键 词： | 网络外部性 技术竞争 兼容性 标准化 |
Study on Firm's Technology Competition with Network Externalities |
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| Wen Shou-xun,Xing Kun-lun.Study on Firm''s Technology Competition with Network Externalities[J].Industrial Engineering Journal,2009,12(5):27-30,39. |
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| Authors: | Wen Shou-xun Xing Kun-lun |
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| Affiliation: | Wen Shou-xun,Xing Kun-lun(School of Economics and Business Administration,Chongqing University,Chongqing 400030,China) |
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| Abstract: | With network externalities,technology competitiveness of a firm is different from conventional industry.With the market competition of next generation DVD standard as a case,a two-stage Hotelling model is presented to analyze the competition properties with network externalities.It is shown that technological compatibility and standardization are the key factors in this competition.Thus,compatibility for hardware manufacturers depends on their technological superiority,while standardization for software man... |
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| Keywords: | network externalities technology competition compatibility standardization |
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