BOPS策略下全渠道零售商库存决策研究

为提升全渠道零售商的运营效率和顾客购物体验，研究全渠道零售商的库存决策。基于扩展报童模型，分别构建传统双渠道与BOPS策略下的全渠道库存决策模型，通过对比分析，研究BOPS策略对门店最优库存决策和零售商利润的影响。研究结果表明，顾客选择行为对全渠道和双渠道运营产生了不同的影响。1) 双渠道下门店最优订货量随顾客对门店库存水平预期的增大而增大，全渠道下门店最优订货量呈现的特征与双渠道相反；2) 当BOPS补货等待成本较小时，BOPS策略下全渠道门店总需求大于双渠道门店总需求；3) 当顾客对门店库存预期较低时，全渠道策略优势凸显。

A Research on Omni-channel Retailer Inventory Decision Based on BOPS Strategy

Inventory decision of the omni-channel retailer under BOPS strategy is researched to improve both retailers' operation efficiency and customers' shopping experience. Traditional dual channel and omni-channel under BOPS strategy's inventory decision models are built respectively based on the Newsvendor model, and a comparative analysis of the impact of BOPS strategy on store optimal inventory decisions and retailers' profit is made. The research results show that customer choice behaviors have different effects between omni-channel and dual channel operations. Mainly three conclusions are drawn. 1) The optimal order quantity of store under dual channel increases with the increasing of customers' expectation in store inventory level, and the characteristics of the omni-channel are opposite to those of the dual channel; 2) When the BOPS replenishment waiting cost is low, the total demand of omni-channel store under BOPS strategy is greater than that of dual channel; 3) When customers expect lower store inventory, omni-channel retailers have lower profit than that of dual channel.