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色彩在儿童食品包装设计中的应用
引用本文:王嘉楠.色彩在儿童食品包装设计中的应用[J].包装与设计,2020(3):106-107.
作者姓名:王嘉楠
作者单位:华南师范大学美术学院
摘    要:引言就儿童来说,美丽的色彩对其有着很大的吸引力。所以在儿童食品包装设计上,合理融入丰富的色彩,能够达成很好的效果,促进销售。随着我国科技不断发展,儿童食品色彩设计得到了很大的创新与丰富,不仅能将美味传递给儿童,而且还能给予学生精神上的快乐。在当前市场上,儿童食品包装中的色彩元素担任了非常重要的导购功能,所以加强色彩在儿童食品包装设计中的应用探究意义重大,具体分析如下。

关 键 词:儿童食品包装  色彩元素  色彩设计  促进销售  美味

APPLICATION OF COLOR IN CHILDREN'S FOOD PACKAGING DESIGN
Abstract:With the continuous development of the social economy,people's living standards have been greatly improved,and their requirements for food packaging are also becoming higher and higher.Under this background,the design of food packaging has also developed rapidly,and so has children’s food packaging.Color plays a very important role in the design of children’s food packaging and is one of the indispensable elements in the design of children's food packaging.By analyzing the role of color in children^food packaging design,this paper summarizes the application approaches of color in children's food packaging design.
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