| 土特产品需品牌意识 |
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| 引用本文： | 乔红娟,吕淑梅.土特产品需品牌意识[J].包装工程,2004,25(2):176-176,184. |
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| 作者姓名： | 乔红娟 吕淑梅 |
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| 作者单位： | 湖北工学院艺术设计学院,湖北,武汉,430070;湖北工学院艺术设计学院,湖北,武汉,430070 |
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| 摘 要： | 突出产品的地方特色,区别于其它产品,树立独特的品牌形象,是产品在商战中立于不败之地的锐利武器.运用现代的设计理念,导入整套企业CI策化,将其产品的包装融于整个品牌战略系统工程中.
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| 关 键 词： | 品牌意识 战略系统 土特产品 概念形象 |
| 文章编号： | 1001-3563(2004)02-0176-01 |
Brand Consciousness is Needed For Special Local Products |
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| QIAO Hong-juang,LU Shu-mei.Brand Consciousness is Needed For Special Local Products[J].Packaging Engineering,2004,25(2):176-176,184. |
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| Authors: | QIAO Hong-juang LU Shu-mei |
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| Abstract: | To pop out the local characteristic of products, to distinglish them from of other products and to establish unique brand image are the powerful weapons in winning commercial battle. Through using modern design idea, a whole set of enterprise CI plans was introduced, and the packaging of products was blended together with the whole system engineering of brand strategy. |
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| Keywords: | Brand consciousness Strategic system Additional profits Concept image |
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