论互联网+时代创意农业品牌服务生态系统设计

目的研究互联网+时代下创意驱动农业品牌服务设计的新要求,更新品牌服务设计理念,打造创意农业品牌。方法通过对服务范式的迭代研究,梳理出服务设计的新思路,以创意农业品牌服务为研究对象,对创意农业品牌概念及特征进行分析,挖掘创意农业品牌服务的一般需求和互联网+时代背景下的新服务需求,运用服务范式迭代的理论,对互联网+创意农业的品牌服务体系进行系统化分析,并在此基础上提出构建互联网+创意农业品牌服务生态系统的策略。结论提出顾客价值共创的理念,构建创意农业品牌服务生态系统。

Ecological System Design for Branding Service of Creative Agriculture in Internet + Era

It aims to study the new requirements of creative-driven agricultural brand service design in the Internet era, to renew the concept of brand service design, and create creative agricultural brand more efficiently. Through iteration research on service paradigm, it sorts out the new idea of service design, taking the creative agriculture brand service as the research object, analyzes the creative agriculture brand concept and characteristics, excavates the general demand of creative agriculture brand service and new service demand under the background of Internet plus era, using the service paradigm iteration theory, systematically analyzes the brand service system of Internet plus creative agriculture, and constructs the ecosystem service brand strategy of Internet plus creative agriculture. The idea of creating customer value is put forward and the creative agricultural brand service ecosystem is built.