技术形态与艺术形态在产品造型设计中的应用

目的随着国际经济全球化的发展趋势,产品设计已经成为世界各国提升产品竞争力的重要手段,通过对产品造型设计的研究,解决我国目前在产品设计上存在的发展瓶颈,进而提高产品的品牌价值和技术水平与文化内涵。方法对产品的技术形态与艺术形态的造型设计进行分析探讨,从产品的技术形态与艺术形态、实用功用与时尚审美的关系、技术与艺术意识的设计应用等层面进行分析、比较,寻求产品造型设计中两者的平衡关系,进而满足现代人的需求。结论产品设计的技术形态与艺术形态,应根据产品的功用目的与产品定位进行全方位地设计思考,在实用需求与审美需求、个性表现与风格表现等方面达到设计的平衡,进而满足消费者对产品的技术内涵与时尚审美的多元化需求,以促进我国工业产品设计的全面提升与发展。

Application of Technical Form and Art Form in Product Modeling Design

With the development trend of international economic globalization, product design has become an important means to enhance the competitiveness of products all over the world. Through the research of product modeling design, the bottleneck of product design development in our country is solved, and the brand value, technical level and cultural connotation of product are improved. The technical form and the artistic form of the product are analyzed and discussed. It analyzes and compares the technical form and artistic form of product, the relationship between practical function and fashion aesthetics, and the design and application of technology and artistic consciousness seeking a balance between the two in product modeling design to meet the needs of modern people. The technical and artistic forms of product design overall design thinking should be carried out according to the purpose and orientation of the product, balance between practical demand and aesthetic demand, personality and style, etc. so as to meet the needs of consumers for the technical connotation of products and the diversity of fashion aesthetics, to promote the overall promotion and development of industrial product design in China.