茶产品包装艺术形态的传承创新设计研究

目的建立当代茶产品包装艺术形态创新设计方法。方法基于茶包装及其艺术形态的要义,从清代及以前、民国至20世纪80年代、20世纪80年代至今3个时间段,对传统手工艺、近代工业发展、创新与个性化设计等3个代表阶段的艺术形态沿革及其时代意义进行深入分析研究,重点分析了包装的形式、造型、尺度、图案的沿革,探索了社会环境、社会文化、工业化水平的变化,设计所处的时代文化背景不断变迁,导致品牌文化凝炼升华的历史进程,提出茶产品艺术形态创新设计扬弃性传承的设计思想。结论得出形态传承设计中的批判性继承、传承创新中的主导与有序、艺术形态评价下的传承创新设计3个方法,通过包装设计进行实践验证,为现代包装设计提供了有价值的设计依据。

Inheriting and Innovative Design of the Tea Product Packaging Art Form

The art form innovative design approach of the modern tea packaging is proposed. According to the essential of the tea product and its art form, it deeply analyzes the art form evolution and time significance from three representative stages, including traditional handicraft, modern industrial development, and innovative personalized design in three periods of time in history, Qing dynasty and before, the Republic of China to 1980s and 1980s to now. The inheritance of the form, shape, dimension, pattern of the packaging is analyzed emphatically. The historical process of brand culture compacting and subliming due to the transformation of social environment, social culture, level of industrialization, and cultural background for design are analyzed. The cultural background of the era is constantly changing, which leads to the historical process of the sublimation of the brand culture, and the design ideas of the innovative design of the tea product art form and the abandonment inheritance are proposed. Three methods of critical inheritance, dominance and orderliness of inheritance and innovation, inheritance and innovation design under the evaluation of art form are obtained. Through practical verification of packaging design, the valuable design consideration for modern packaging design is provided.