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水墨元素在包装设计中的应用
引用本文:张丽. 水墨元素在包装设计中的应用[J]. 包装工程, 2018, 39(10): 241-244
作者姓名:张丽
作者单位:绥化学院
基金项目:黑龙江省哲学社会科学研究规划项目《传统艺术符号在现代皮革工艺创作中的应用研究》(16YSE02);绥化学院人文社会科学研究专项项目(党的十九大精神)《新时代传统民族艺术文化传承路径研究》(R1703009)
摘    要:目的探究水墨元素在包装设计中的应用策略,展现传统元素的丰富哲学与文化内涵,增加包装设计的民族情感。方法利用水墨元素的深厚文化内涵以及鲜明的视觉冲击力,结合水墨艺术对于包装设计的现实意义,通过文字的状态呈现、图形的笔墨韵味、画面的氛围营造、意境的虚实渲染4方面,对水墨元素在包装设计中的应用进行详细解读。结论在包装设计中恰当的运用水墨元素,能够引导观众的视线按照包装设计师的意图,以更加快捷的途径和有效的感知方式,获取最佳的视觉效果,有利于设计理念的表达和设计目的的实现。同时传统元素在包装设计中的运用更加彰显独特的东方文化气韵,使现代设计更具中国特色文化品牌,为发扬中国传统文化有着现实的意义。

关 键 词:水墨元素;现实意义;包装设计
收稿时间:2018-01-10
修稿时间:2018-05-20

Application of Ink Elements in Packaging Design
ZHANG Li. Application of Ink Elements in Packaging Design[J]. Packaging Engineering, 2018, 39(10): 241-244
Authors:ZHANG Li
Affiliation:Suihua University, Suihua 152100, China
Abstract:It aims to explore the application strategy of ink elements in packaging design, to show the rich philosophical and cultural connotations of traditional elements, and to increase the national feeling of packaging design. The application of ink elements in packaging design is explained in detail through utilizing the deep cultural connotation of the ink elements and their vivid visual impact, combining the practical significance of the ink art for the packaging design, through the appearance of the Chinese characters, the strokes of the graphics, the atmosphere of the painting, and the rendering of the artistic conception. Appropriate use of ink elements in packaging design can guide the viewer''s sight according to the intent of the packaging designers, and obtain the best visual effects in a more efficient way and perception. It is conducive to the expression the design concept and the realization of design purpose. Meanwhile the use of traditional elements in the packaging design can more highlight the unique charm of oriental culture, and also can make modern designs with more Chinese cultural characteristics and brand. It has a practical significance to carry forward the Chinese traditional culture.
Keywords:ink elements   practical significance   packaging design
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