精准扶贫战略下羌族文化创意产品开发研究

目的探讨在精准扶贫战略下,民族地区传统手工艺创意产业开发的实现策略。方法通过调研四川羌族地区传统手工艺创意产业的现状,结合四川羌族地区的地域特点和文化特征等实际情况,探讨创意产业助推精准扶贫的实践机制。结论四川羌族地区传统手工艺创意产业应从意识、组织策略和工作模式3个层面进行开发研究,分别是强化精准意识,树立文化生态观念;强调以政府为主导的企业、院校、行业组织等多元主体的协同;强调引入创意阶层进行设计的多元交互协作模式。

Creative Industry Development of Qiang Ethnic Minority under the Targeted Poverty Alleviation Strategy

It aims to explore the realization mechanism and strategy of traditional handicraft creative industry development in ethnic areas under the strategy of targeted poverty alleviation. Through investigation in Sichuan Qiang traditional handicraft creative industry present situation, it analyzes the reasons, combined with regional characteristics, cultural characteristics, such as Sichuan Qiang actual situation, the practice of the creative industries booster precision poverty alleviation mechanism are discussed. The development of the traditional handicraft creative industry in Sichuan and Qiang areas should strengthen the consciousness of precision and establish cultural ecological concept. On the organizational strategy, it emphasizes the cooperation of the diversified subjects such as government-led enterprises, universities and industry organizations. In the work mode, it emphasizes the introduction of creative class to design diversified interactive mode.