| 包装图形的语境表现 |
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| 引用本文： | 万萱.包装图形的语境表现[J].包装工程,2006,27(2):254-255. |
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| 作者姓名： | 万萱 |
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| 作者单位： | 西南交通大学,成都,610041 |
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| 摘 要： | 包装图形的语境表现是迅速传递商品内容信息一个极其重要的表现手段,是唤起消费者注意与兴趣的关键,它不仅能起到刺激消费的作用,同时也使人们获得艺术美的享受.主要从表现包装主题内容图形的形式结构来探寻其形态语言和表现手法,使图形传达的信息能赢得消费者的青睐与关注,赢得市场而获得良好的效益与发展.
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| 关 键 词： | 包装设计 图形 语境 消费者 |
| 文章编号： | 1001-3563(2006)02-0254-02 |
| 收稿时间： | 2005-12-25 |
| 修稿时间： | 2005年12月25日 |
Packing graph linguistic environment performance |
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| WAN Xuan.Packing graph linguistic environment performance[J].Packaging Engineering,2006,27(2):254-255. |
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| Authors: | WAN Xuan |
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| Affiliation: | Southwest Jiaotong University, Chengdu 610041, China |
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| Abstract: | The packaging graphic context is an extremely important method for rapid transmission of commodity information, is the key to arouse the consumer attention and interests. It not only can play the role to stimulate the consuming, but also can let people to enjoy artistic beauty. This article explored its shape language and the expression means mainly from the performance packaging subject contenting graph form structure, hence enabling the information to win consumerg favor and the attention, also win the market, and obtain good benefit and the development. |
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| Keywords: | packaging design graph context consumer |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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