| 绍兴特色产品包装设计 |
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| 引用本文： | 王卫东,俞荣标.绍兴特色产品包装设计[J].包装工程,2010,31(16). |
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| 作者姓名： | 王卫东 俞荣标 |
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| 作者单位： | 浙江工业职业技术学院,绍兴,312000;浙江工业职业技术学院,绍兴,312000 |
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| 摘 要： | 通过调研绍兴特色产品的包装现状,发现了产品包装在设计方面的不足,分析并指出了绍兴特色产品包装应与绍兴的地域文化紧密相连,通过绍兴特色元素与绍兴地域色彩的提取,设计出具有鲜明地方特色的包装,以迎合广大消费者的需求。
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| 关 键 词： | 特色产品 包装设计 元素 色彩 |
Packing Design of Shaoxing Characteristic Products |
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| WANG Wei-dong,YU Rong-biao.Packing Design of Shaoxing Characteristic Products[J].Packaging Engineering,2010,31(16). |
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| Authors: | WANG Wei-dong YU Rong-biao |
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| Affiliation: | WANG Wei-dong,YU Rong-biao (Zhejiang Industry Polytechnic College,Shaoxing 312000,China) |
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| Abstract: | By the survey of the packing status of Shaoxing characteristic products,the shortage of packing design is found,and the design combined with Shaoxing characteristic products and Shaoxing regional culture is proposed.Through the extraction of Shaoxing characteristic element andregional color,the packaging with distinct regional features is designed so as to satisfy the consumer. |
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| Keywords: | characteristic products packaging design element color |
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