博物馆文创产品设计研究

总结当下文创产品设计存在的问题，探讨博物馆文创产品设计方法、设计原则、开发模式、馆藏文化再利用方式。方法 通过对博物馆文创产品设计文献资料的分析，发现博物馆文创设计中存在同质化、缺少专业研发团队、与博物馆文化融合深度不够，以及理论研究投入不足等问题，并讨论解决问题的方法。结论 博物馆文化是其文创产品设计的重心，是连接消费者与产品的重要纽带。基于此，提出了博物馆文化元素转化的三种设计思考方式，分析了人性化设计等成熟的工业设计方法在文创产品设计中的应用和文创产品的设计原则，总结出区域社会经济、技术和特色文化应作为文创产品开发中重点考虑的设计要素，以及博物馆馆藏文化的深层次研究能够促进文化的有效转移。

Design of Museum Cultural and Creative Products

The work aims to summarize the problems existing in cultural and creative product design, and discuss the design method, design principle, thinking method and development mode of cultural and creative products in Museum, and the mode of reusing the museum collection culture. Through literature analysis on museum cultural and creative products, it was found that there were some problems in cultural and creative design of museums, such as homogeneity, lack of professional R&D team, insufficient cultural integration with museums, and lack of theoretical research. Then, ways to solve the problem were discussed. Museum culture is the design focus of the cultural and creative products and an important link between consumers and products. Therefore, three ways of thinking about the transformation of cultural elements are proposed, the application of humanized design and other mature industrial design methods in designing cultural and creative products, and the principles of designing the cultural and creative products are analyzed. The regional social economy, technology and characteristic culture should be considered as important design elements. It also explains that the in-depth research of museum collection culture can promote the effective transfer of culture.