论视觉流程在招贴设计中的应用

立足于招贴设计的内在结构语言,从视觉流程的角度,创新地提出将视觉流程设计合理应用在招贴设计中,以期为招贴设计的发展提供崭新的思考.

Application of visual process in poster design

Visual process, as the endogenous rule of designing, its basic function is to effectively guide and transfer visual information. A well - designed visual process can guide the readers to understand the elements of the printed advertisement with reasonable order and effective cognitive process according to the designer~ intention, so as to get best attention capturing effect. Based on the inner structural language of pop design and from the visual process perspective, this paper innovatively provides a method to apply visual process to the printed ads design and tries to develop pop design methodology from a new perspective.