基于顾客满意度的产品概念设计评价研究

目的为实现产品设计过程的科学决策,对子过程产品概念设计进行顾客满意度量化评价,为决策者选择概念设计方案提供参考,在一定程度上解决产品概念设计评价活动的主观性和随意性。方法确定研究方案,搜集产品概念设计阶段方案的评价指标,运用层次分析法建立评价指标体系;构建对概念设计阶段方案的顾客满意度评价模型;运用模糊层次分析法进行指标权重即指标重要度的计算;运用模糊数学思想进行指标满意度的调查与计算,在此基础上进行概念设计方案的满意度量化评价,得到满意的决策方案。结论以台灯概念设计基于顾客满意度的评价,验证了方法的可行性,有助于为决策活动提供量化评价依据,从而更有效地进行后续设计。

Evaluation of Product Conceptual Design Based on Customer Satisfaction

It aims to achieve scientific decision-making in product design, to establish quantitative evaluation of customer satisfaction for conceptual design, that is to say, sub-process of product design, to provide a reference for conceptual design plan selection to policy makers, and to limit the subjectivity and arbitrariness of evaluation of product conceptual design to certain extent. Determine research plan, collect evaluation indexes for product conceptual design, build evaluation index system using analytic hierarchy process, build an evaluation model for customer satisfaction for conceptual design stage, use fuzzy analytic hierarchy process for calculation of index weighting value, namely the calculation of index importance, use fuzzy mathematics theory to investigate and calculate index satisfaction degree, and quantitative evaluation for customer satisfaction for conceptual design plan based on this, and finally obtain a satisfied program. The conceptual design of table lamp is based on the evaluation of customer satisfaction and verifies the feasibility of methods, and provides basis of quantitative evaluation for decision-making, and proceeds subsequent design efficiently.