| 论现代标志设计的传统文化艺术继承 |
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| 引用本文： | 朱琪颖.论现代标志设计的传统文化艺术继承[J].包装工程,2007,28(3):166-167,175. |
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| 作者姓名： | 朱琪颖 |
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| 作者单位： | 江南大学,无锡,214064 |
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| 摘 要： | 探讨了传统文化艺术对于标志设计的借鉴和启示,从形象继承、形意融合、意境超越3个层面分析了传统文化艺术的形态及理念在现代标志设计中的应用与发展.
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| 关 键 词： | 全球化 传统文化艺术 继承 标志设计 |
| 文章编号： | 1001-3563（2007）03-0166-02 |
| 修稿时间： | 2006-08-01 |
Inheritance of Traditional Culture and Arts in Modern Logo Design |
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| ZHU Qi-ying.Inheritance of Traditional Culture and Arts in Modern Logo Design[J].Packaging Engineering,2007,28(3):166-167,175. |
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| Authors: | ZHU Qi-ying |
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| Affiliation: | Southern Yangtze University, Wuxi 214064, China |
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| Abstract: | The reference and inspiration of traditional culture and arts for logo design were discussed.The application and development of the traditional arts' modality and idea in modern logo design were analyzed from three levels: inheritance,conception fusion,and spirit transcendency. |
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| Keywords: | globalization traditional culture and arts inheritance logo design |
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