| 现代礼品包装中民族风格的探讨 |
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| 引用本文： | 于琼,刘莉萍,郭国强,万彤.现代礼品包装中民族风格的探讨[J].包装工程,2007,28(2):170-171. |
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| 作者姓名： | 于琼 刘莉萍 郭国强 万彤 |
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| 作者单位： | 井冈山学院,吉安,343000 |
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| 摘 要： | 论述了具有我国民族风格包装设计的传统文化特色及如何运用在现代礼品包装设计中,不仅能体现礼品的民族精神和文化内涵,更能增强商品在市场上的竞争能力.将这种文化观念和民族风格表现在包装设计活动的创造中发挥着极其深远的影响.
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| 关 键 词： | 现代礼品 包装 民族风格 |
| 文章编号： | 1001-3563(2007)02-0170-02 |
| 修稿时间： | 2006-11-14 |
Discussion on the Chinese National Style of Modern Gift Packaging |
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| YU Qiong,LIU Li-ping,GUO Guo-qiang,WAN Tong.Discussion on the Chinese National Style of Modern Gift Packaging[J].Packaging Engineering,2007,28(2):170-171. |
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| Authors: | YU Qiong LIU Li-ping GUO Guo-qiang WAN Tong |
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| Affiliation: | Jinggangshan University, Jian 343000, China |
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| Abstract: | The traditional cultural characteristics of Chinese national style packaging and its application methods in modern gift packaging were discussed. It was put forward that it not only can embody the spirit of our nation and cultural connotation, but also can increase the competition power of good on market. It has far reaching influence on the creation of packaging design with cultural concept and national style. |
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| Keywords: | modem gift packaging national style |
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