基于文化特征的无锡个性化旅游产品设计研究

目的探讨如何将文化特征元素运用到旅游产品设计中,实现旅游产品个性化,提高产品的市场竞争力,促进旅游产业的发展。方法通过研究无锡的地域文化,提取了6个典型的文化特征元素形态,分别为惠山泥人、太湖白鱼、宜兴紫砂壶、市花梅花、无锡小笼包和阳山水蜜桃,采用仿生设计的方法,提取了6个文化元素的典型特征,运用于回形针的设计开发中。结论深入挖掘地域文化特征元素,打造个性化产品是发展旅游文化创意产业的关键要素。

Wuxi Personalized Tourism Product Design Based on Culture Characteristics

It discusses how to apply the gained typical regional characteristic elements of culture to the design of travel products to gain personalized tourism product, to improve the product competitiveness in the market and promote the development of tourism industry. By studying regional culture in Wuxi, we gain six patterns of the typical cultural elements which are respectively Huishan clay figurines, Taihu whitefish, earthenware teapot of Yixing, plum blossom which is the city flower of Wuxi, Wuxi small steamed buns and Yangshan peaches. We use bionic design method to gain the morphology of the six patterns and they are applied to the development and design of paper clip. Further research on the characteristics of regional culture elements and creating personalized products is the key factor to the development of tourism and cultural creative industries.