| 广告与传统文化 |
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| 引用本文： | 叶良君,蒋熠.广告与传统文化[J].包装工程,2009,30(10). |
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| 作者姓名： | 叶良君 蒋熠 |
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| 作者单位： | 襄樊学院,襄樊,4410023;襄樊学院,襄樊,4410023 |
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| 摘 要： | 传统的文化价值观念在广告中的渗透改变了广告单纯的经济社会产物的角色,并使其成为一种新的文化形式。对传统文化在广告中的运用和传统文化在广告传播过程中产生的影响进行了阐述。
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| 关 键 词： | 广告 传统文化 价值观 |
Advertisement and Traditional Culture |
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| YE Liang-jun,JIANG Yi.Advertisement and Traditional Culture[J].Packaging Engineering,2009,30(10). |
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| Authors: | YE Liang-jun JIANG Yi |
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| Affiliation: | YE Liang-jun,JIANG Yi(Xiangfan University,Xiangfan 441021,China) |
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| Abstract: | The interpenetration of traditional idea of culture values into advertisements has changed the role of the pure economic social production,and made it a new culture form.The application of traditional culture in advertisements and the impacts of traditional culture on advertisement in the process of broadcasting were expounded. |
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| Keywords: | advertisement traditional culture values |
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