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产品语意塑造的原则及应用
引用本文:李兵,郁舒兰,关惠元.产品语意塑造的原则及应用[J].包装工程,2009,30(2).
作者姓名:李兵  郁舒兰  关惠元
作者单位:南京林业大学,南京,210037  
摘    要:从语意出发,以理性、语境、经验、潮流为基础分别详细阐述了产品语意塑造的4条原则,并举例解读其应用,以期为产品语意塑造与创意提供一些理性规律,让设计师、产品和使用者之间的相互沟通更加顺畅、无阻.

关 键 词:语意塑造  理性  语境  经验  潮流

Principles of Product Semantic Modeling and Their Applications
LI Bing,YU Shu-lan,GUAN Hui-yuan.Principles of Product Semantic Modeling and Their Applications[J].Packaging Engineering,2009,30(2).
Authors:LI Bing  YU Shu-lan  GUAN Hui-yuan
Affiliation:LI Bing,YU Shu-lan,GUAN Hui-yuan(Nanjing Forestry University,Nanjing 210037,China)
Abstract:Four principles of product semantic modeling were elaborated starting from semantic and based on rationale,context,experience,and trend.Their applications were illustrated with examples.The purpose was provide reference for product semantic modeling and made communications among designer,product and user become more smooth and unimpeded.
Keywords:semantic molding  rationale  context  experience  trend  
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