殷商青铜鼎文化气韵可视化及文创设计应用

目的 深入研究殷商青铜鼎文化,对其文化气韵进行可视化,并应用到殷商文创产品设计实践中,促进殷商文化的传承与创新。方法 首先基于中国的太极文化、气韵生动理论,从“虚”“实”两个方面对殷商青铜鼎文化气韵进行可视化,深挖殷商文化基因,构建文化基因库;其次,运用形态矩阵法,将殷商文化要素、文创产品功能与具有地域特色的产品类别相结合,提出文化基因与产品创新设计的融合方法,详细列举产品设计的诸多可能性,为文创产品设计带来丰富的创新方案。结果 构建了殷商青铜鼎文化气韵可视化模型,阐述了基于形态矩阵法的地域性文创产品设计方法,进行了殷商文化创意产品设计应用。结论 通过对殷商青铜鼎文化进行可视化解构,并将其转化成设计元素,进行地域性文化创意产品设计,促进殷商文化创意产业的特色发展,最终通过案例设计验证方法模型的可行性。

Visualization of the Cultural Charm of Yin-Shang Bronze Cauldron and Its Application in Cultural and Creative Design

The work aims to conduct in-depth research on the culture of the Yin-Shang bronze cauldron, visualize its cultural charm, and apply it to the design practice of cultural and creative products of the Shang Dynasty, promoting the inheritance and innovation of Yin-Shang culture. Firstly, based on the theory of Tai Ji Culture and vivid charm in China, the cultural charm of the Yin-Shang bronze cauldron was visualized from the perspectives of "emptiness" and "reality", and the genes of the Yin-Shang culture were explored deeply and organized into a cultural gene library. Secondly, the morphological matrix method was used to combine the elements of Yin-Shang culture, cultural and creative product functions, and product categories with regional characteristics, and propose a fusion method of cultural genes and product innovation. Multiple possibilities of product design were listed in detail, bringing rich innovation solutions to cultural and creative product design. As a result, a visualization model of the cultural charm of the Yin-Shang bronze cauldron was constructed, and a regional cultural and creative product design model based on the form matrix method was elaborated. The application of the Yin-Shang cultural and creative product design was carried out. By visualizing and deconstructing the culture of the Yin-Shang bronze cauldron, and transforming it into design elements, the regional cultural and creative products are designed, which is beneficial to promoting the characteristic development of the Yin-Shang cultural and creative industry. Finally, the feasibility of the method model is verified through case design.