艺杏品牌休闲饮品包装个性化创建研究

以上海艺杏豆制休闲饮品系列包装的设计实践为例,以品牌定位为根本,遵循市场定位、消费心理、产品定位、营销策略等方面的要求,从包装设计中视觉符号的个性化、符号与文字的结合、色彩体系的个性化三方面,探讨如何创建个性化的品牌与产品包装视觉形象。

Research on the Establishment of Individuation of Yixing Beverage Packaging

Taking the design of Yixing soy-made leisure beverage packaging in Shanghai as example,according to brand positioning,following the essential requirements of market positioning,consumer psychology,product positioning and marketing strategy,it discussed the brand of individuation and the visual symbol of product packaging,from the perspective of the individuation of visual symbol,combination of symbol and character,the individuation of the standard color system in packaging design.