| 色彩设计和品牌核心竞争力 |
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| 引用本文： | 汪辉,肖琼娜.色彩设计和品牌核心竞争力[J].包装工程,2006,27(1):244-245. |
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| 作者姓名： | 汪辉 肖琼娜 |
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| 作者单位： | 南昌大学,南昌,330029 |
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| 摘 要： | 论述了随着社会的快速发展和市场竞争程度的不断深化,对色彩合理、有效、创造性的设计,不仅关系到满足不同消费者的不同需求和创造设计的附加值,而且关系到品牌的长远发展战略目标和可续性发展,并最终构成品牌的核心竞争力.
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| 关 键 词： | 色彩设计 个性化 文化性 创新性 核心竞争力 |
| 文章编号： | 1001-3563(2006)01-0244-02 |
| 收稿时间： | 2005-11-07 |
| 修稿时间： | 2005年11月7日 |
Color design and core competence of the brand |
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| WANG Hui,XIAO Qiong-na.Color design and core competence of the brand[J].Packaging Engineering,2006,27(1):244-245. |
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| Authors: | WANG Hui XIAO Qiong-na |
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| Affiliation: | Nanchang University, Nanchang 330029, China |
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| Abstract: | The relation between color design and core competence of brand was discussed. It was put forward that reasonable, effective, and creative color design not only can meet the different need of consumer, but can also increase the core competence of brand. It related to realization of long term development strategy and sustainable development of brand. |
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| Keywords: | color design individualization culture innovation core competence |
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