中国白酒与包装设计

白酒作为最纯粹、最富民族性的产业,产品之间的同质化趋势使得必须从视觉形象、文化营销等方面寻求竞争力.在这种情况下,作为首当其冲的包装设计因其独特性和不可替代性扮演着重要角色.包装通过文化来标新立异,吸引消费者注意力.越具有个性化、地域性、民族性、人性化的产品包装越具有竞争力.白酒包装设计领域,需要我们用无限的设计思维、强烈的民族责任感、时代的紧迫感和对生活的美好愿望去努力创立自己的民族包装设计体系.

Chinese Liquor Culture and Packaging Design

Chinese liquor packaging design is a kind of important capital of corporation which is as important as liquor itself. Firstly, good packaging design works may accelerate the development of a corporation and influence the life style of the consumers. Secondly, good packaging design works are vested with subtle human wisdom as well as historical and cultural elements. Liquor packaging design is an important researching area of graphic design; it involved not only vision but also knowledge and experience of marketing.