| 论品牌基因在汽车造型设计中的传承与创新 |
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| 引用本文： | 姚君,金然,韩叔冬,付波.论品牌基因在汽车造型设计中的传承与创新[J].包装工程,2012,33(24):37-41. |
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| 作者姓名： | 姚君 金然 韩叔冬 付波 |
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| 作者单位： | 中国矿业大学 |
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| 基金项目： | 江苏省大学生实践创新训练计划(S102901132) |
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| 摘 要： | 以品牌基因为研究对象,探讨了品牌基因理论在汽车造型设计中的应用。通过对红旗、奥迪、宝马3个品牌汽车造型设计中进气格栅、头灯、腰线的造型特征分析,思考不同汽车品牌所表现出的差异化与可识别性的造型特征。以红旗轿车造型特征的演变为线索,探索品牌基因在红旗轿车造型设计中的传承与创新,从情感、定位、文化、创新4个方向,探索红旗轿车造型设计的发展之路。
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| 关 键 词： | 品牌基因 汽车造型设计 红旗轿车 |
| 收稿时间： | 2012/5/15 0:00:00 |
| 修稿时间： | 2012/12/20 0:00:00 |
Discussion on the Inheritance and Innovation of the Brand Genes in Automotive Design |
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| YAO Jun,JIN Ran,HAN Shu-dong and FU Bo.Discussion on the Inheritance and Innovation of the Brand Genes in Automotive Design[J].Packaging Engineering,2012,33(24):37-41. |
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| Authors: | YAO Jun JIN Ran HAN Shu-dong and FU Bo |
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| Affiliation: | (China University of Mining and Technology,Xuzhou 221116,China) |
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| Abstract: | It investigated the application of the brand gene theory in automobile modeling design by making the brand gene as study object. Through the analysis of the shape characteristic of air inlet grille, headlights, waist line in the automobile modeling design of car brands: Hongqi, Audi, BMW, it probed that different automobile brands represent differentiation and recognition of the shape feature. The study clues on the evolution of the styling features to explore the heritage and innovation of the brand gene in the modeling design of the Hongqi car. It explored the development road of Hongqi car modeling design from aspects of the emotional, localization, cultural and innovation. |
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