| 产品识别要素构建方法研究 |
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| 引用本文： | 张小兰.产品识别要素构建方法研究[J].包装工程,2011,32(14):74-77. |
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| 作者姓名： | 张小兰 |
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| 作者单位： | 浙江工业大学; |
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| 摘 要： | 针对PI构建过程中识别要素如何提炼的问题,将语意差异法与意象尺度法引入PI识别要素构建方法体系中,进行产品外观意象认知研究。通过实验方法进行PI识别要素的提取,并通过PI识别要素提炼的影响因素分析,将其作为识别要素提炼的主要参考依据,最后通过案例验证该方法的合理性。
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| 关 键 词： | PI构建 识别要素 意向尺度法 量化分析 |
| 收稿时间： | 2011/3/18 0:00:00 |
| 修稿时间： | 2011/7/20 0:00:00 |
Research on Construction Method of Product Identification Elements |
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| ZHANG Xiao-lan.Research on Construction Method of Product Identification Elements[J].Packaging Engineering,2011,32(14):74-77. |
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| Authors: | ZHANG Xiao-lan |
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| Affiliation: | ZHANG Xiao-lan(Zhejiang University of Technology,Hangzhou 310023,China) |
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| Abstract: | According to how to construct the identification elements of PI,the method of semantic differential(SD) and experience of image scale were applied in the research of style image cognition of the product.Through a series of experiments some identification elements of PI were obtained.Through influencing factors analysis of PI,the main references were selected for the identification elements of PI.At last from case it proved the method was reasonable. |
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| Keywords: | construction of PI identification elements image scale quantitative analysis |
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