| 包装企业实施绿色营销的必要性及对策探讨 |
| |
| 引用本文： | 颜泳红,林萍.包装企业实施绿色营销的必要性及对策探讨[J].包装工程,2011,32(21):129-132. |
| |
| 作者姓名： | 颜泳红 林萍 |
| |
| 作者单位： | 湖南工业大学,株洲,412007;湖南工业大学,株洲,412007 |
| |
| 摘 要： | 介绍了绿色营销的内涵,分析了我国包装企业实施绿色营销的必然性,指出了我国包装企业目前存在的营销问题,并提出了我国包装企业开展绿色营销的相关对策。
|
| 关 键 词： | 包装企业 绿色营销 环保 4R1D原则 |
| 收稿时间： | 6/3/2011 12:00:00 AM |
| 修稿时间： | 2011/11/10 0:00:00 |
On Necessity and Countermeasure of Packaging Enterprises' Implementing Green Marketing |
| |
| YAN Yong-hong and LIN Ping.On Necessity and Countermeasure of Packaging Enterprises' Implementing Green Marketing[J].Packaging Engineering,2011,32(21):129-132. |
| |
| Authors: | YAN Yong-hong and LIN Ping |
| |
| Affiliation: | YAN Yong-hong,LIN Ping(Hunan University of Technology,Zhuzhou 412007,China) |
| |
| Abstract: | The connotation of green marketing was introduced.The necessity of packaging enterprises' implementing green marketing in our country was analyzed.The existing marketing problems of packaging enterprises of our country were analyzed and the relevant countermeasures of implementing green marketing were put forward. |
| |
| Keywords: | packaging enterprise green marketing environmental protection 4R1D principle |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
