湖南区域产品包装设计中的红色文化研究

目的 寻求以湖南“红色文化”为主体的区域产品包装设计策略。方法 以湖南区域产品为例,通过实地调研、案例分析、归纳总结的方法,探析湖南红色文化在当地产品包装设计中的应用。在具体的设计应用中,设计师应合理运用红色文化中的色彩、图案、造型等,达到提升其品牌识别力、加深情感体验与品牌文化内涵的效果。结论 湖南红色文化运用于区域产品包装设计中,是湖南地域性产品的可取之策,可提高品牌竞争力,弘扬国家意识形态。

Research on Red Culture in Hunan Regional Product Packaging Design

The work aims to explore the regional product packaging design strategy with "red culture" of Hunan Province as the subject. With the products of Hunan Province as the example, the application of Hunan red culture in local product packaging design was studied through field investigation, case analysis, induction and summary. In the specific design application, designers should reasonably use the colors, patterns and shapes contained in the red culture to enhance the brand recognition and deepen the emotional experience and brand cultural connotation. Applying Hunan red culture in regional product packaging design is a good strategy for promotion of products in Hunan Province, which can promote brand competitiveness and carry forward national ideology.