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流行文化对现代包装设计的影响
引用本文:熊喜秋,王茜濡.流行文化对现代包装设计的影响[J].包装工程,2009,30(5):138-140.
作者姓名:熊喜秋  王茜濡
作者单位:重庆大学,重庆,400044;四川美术学院,重庆,400053
摘    要:从波普艺术、时尚文化、动漫文化和新媒体4个方面具体考察流行文化在包装视觉设计中的应用,并得出结论:人是设计的最终对象,包装视觉传达设计工作必须充分关注和研究当代大众流行文化,用敏锐的文化触角来改造设计素质和启迪设计创意.

关 键 词:流行文化  设计艺术  包装视觉设计

The Popular Culture Influence on The Modern Package Design
XIONG Xi-qiu,WANG Qian-ru.The Popular Culture Influence on The Modern Package Design[J].Packaging Engineering,2009,30(5):138-140.
Authors:XIONG Xi-qiu  WANG Qian-ru
Affiliation:XIONG Xi-qiu1,WANG Qian-ru2(1.Chongqing University,Chongqing 400044,China,2.Sichuan Fine Arts Institute,Chongqing 400053,China)
Abstract:The thesis studies the application of popular culture to the package design vision in the pop,fashion ,cartoon and media arts and comes to a conclusion that people is the ultimate objects of all the designs. To deliver the meaning of the design,the package vision must pay full attention and deeply study on the popular cultures and change the diathesis of the designs and the edify of the designs by perceptive observation on cultures.
Keywords:popular culture  art of design  package design vision  
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