| 基于人口因素的产品语义细分 |
| |
| 引用本文： | 倪瀚.基于人口因素的产品语义细分[J].包装工程,2011,32(24):69-72. |
| |
| 作者姓名： | 倪瀚 |
| |
| 作者单位： | 上海理工大学,上海,200093 |
| |
| 基金项目： | 上海市教委科研创新文科一般项目部分研究成果(11YS123) |
| |
| 摘 要： | 以当今世界复杂多变、充满竞争、国际化的消费市场对设计师提出的挑战为出发点,分析了消费市场与产品语义学的紧密关系,发展并深化了基于消费市场细分中人口因素的产品语义细分理论。通过多个成功产品的实际案例,从消费年龄、性别、价位、年代、行业与职业、社会阶层等不同变量进行具体语义细分,探讨了基于人口因素的产品语义细分理论,提出了帮助设计师更好创造创新的一种研究思路和方法。
|
| 关 键 词： | 人口因素 语义细分 产品语义学 产品设计 市场 |
| 收稿时间： | 7/7/2011 12:00:00 AM |
| 修稿时间： | 2011/12/20 0:00:00 |
Product Semantics Segmentation Based on Demography |
| |
| NI Han.Product Semantics Segmentation Based on Demography[J].Packaging Engineering,2011,32(24):69-72. |
| |
| Authors: | NI Han |
| |
| Affiliation: | NI Han(University of Shanghai for Science and Technology,Shanghai 200093,China) |
| |
| Abstract: | It analyzed the relationship between consumption market and product semantics based on the situation that the complex,competitive and global market challenges designers very much.It developed and deepened the theory of semantics segmentation further which lay on demography of market segmentation.By making use of many successful examples,it demonstrated the theory from aspect of age,gender,price,time,industry & profession,stratum and so on.It provided certain research method to help designers to innovate and design better. |
| |
| Keywords: | demography semantics segmentation product semantics product design market |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
