| 包装设计的体验营造策略 |
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| 引用本文： | 过宏雷.包装设计的体验营造策略[J].包装工程,2010,31(2):135-138. |
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| 作者姓名： | 过宏雷 |
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| 作者单位： | 江南大学,无锡,214064 |
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| 摘 要： | 从体验营销的角度看,包装设计可以理解为关于功能、信息、情感、审美等一系列积极体验的营造过程,"体验营造"为包装设计提供了一种有效的系统策略。
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| 关 键 词： | 包装设计 消费体验 功能 信息 情感 形象 消费需求 |
Experiencing Strategy Creation of Package Design |
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| GUO Hong-lei.Experiencing Strategy Creation of Package Design[J].Packaging Engineering,2010,31(2):135-138. |
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| Authors: | GUO Hong-lei |
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| Affiliation: | Jiangnan University;Wuxi 214064;China |
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| Abstract: | From the perspective of experiencing marketing,packaging design can be understood as a process of creating positive experiences such as function,information,emotion and aesthetics.Experiencing creation can provide package design with systematic strategies. |
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| Keywords: | package design experience of consumption function information emotion image consumption requirements |
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