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包装设计中的色彩设计思维
引用本文:殷俊,王平.包装设计中的色彩设计思维[J].包装工程,2006,27(6):348-349,361.
作者姓名:殷俊  王平
作者单位:江苏大学,镇江,212013
摘    要:在包装设计的各个视觉元素中,色彩是其中最活跃、影响力最为显著的因素,色彩能够有力地表达情感,还能够反映个人性格.因此,在包装色彩设计中,不仅要充分展示商品的品牌和个性,更要从特定消费群体的角度出发,立足于创新,创造个性化的色彩审美意象,最终完成商品销售的成功.

关 键 词:包装设计  色彩设计  视觉传达  个性化
文章编号:1001-3563(2006)06-0348-02
收稿时间:2006-09-05
修稿时间:2006-09-05

Color Design Thinking in Packaging Design
YIN Jun,WANG Ping.Color Design Thinking in Packaging Design[J].Packaging Engineering,2006,27(6):348-349,361.
Authors:YIN Jun  WANG Ping
Affiliation:Jiangsu University, Zhenjiang 212013, China
Abstract:In the packaging design of each sense of visual element, color is the most active and influencing factor, which can effectively express emotion and reflect personal personality. Therefore, in the packaging color design, we not only need to fully display the brand and character of the merchandise well, but also need to set out from the angle of particular consumer community, to set foot on innovation, and to create a characteristic color to appreciate beauty idea, finally complete the success of merchandise sale.
Keywords:packaging design  color design  visual communication  individuation
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