| 包装装潢设计与消费者心理结构 |
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| 引用本文： | 马桃林,金卫红.包装装潢设计与消费者心理结构[J].包装工程,1997,18(6):45-46. |
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| 作者姓名： | 马桃林 金卫红 |
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| 作者单位： | 武汉测绘科技大学印刷工程学院 |
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| 摘 要： | 消费者的心理结构由消费进购买商品的动机来体现。对消费者购买动机的五个主要方面作了系统的阐述，力图说明包装装潢设计与消费者心理结构之间的紧密联系，注要是起一处抛砖引玉的作用，促进包装工作者对顾客心理结构的进一步研究。
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| 关 键 词： | 消费心理 馐装潢设计 心理结构 包装设计 |
Packaging Decoration Design and Consumer's Psychological Structure |
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| Ma Taolin, Jin Weihong.Packaging Decoration Design and Consumer''''s Psychological Structure[J].Packaging Engineering,1997,18(6):45-46. |
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| Authors: | Ma Taolin Jin Weihong |
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| Affiliation: | Wuhan College of Science and Technology for Survey and Drawing |
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| Abstract: | Consumer's psychological structure is embodied by consumer's motive for shopping. This paper elaborates in a systematic way in five main aspects about shopping motives of consumers, trying to explain the close relationship between packaging design and consumer's psychological structure in order to cast a brick to attract jade for package workers to promote further reaseach on the consumer's psychological structure. |
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| Keywords: | Packaging decoration and design Psycological structure Purchase motive Comprehensive analysis |
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