| 影响旅游商品包装设计的因素探析 |
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| 引用本文： | 胡荣奎.影响旅游商品包装设计的因素探析[J].包装工程,2012,33(10):118-121. |
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| 作者姓名： | 胡荣奎 |
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| 作者单位： | 肇庆学院 |
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| 摘 要： | 依据旅游产业的行业特征,结合游客独特的消费心理,并通过典型地案例分析,分别从"文化因素"、"区域因素"、"心理因素"和"功能因素"等4个主要方面,来充分凸显旅游商品包装设计中与众不同的设计要求和独具特色的设计准则,进而为旅游商品包装设计的实践提供相应的理论依据。
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| 关 键 词： | 旅游商品 包装设计 因素 剖析 |
| 收稿时间： | 1/6/2012 12:00:00 AM |
| 修稿时间： | 2012/5/20 0:00:00 |
Analysis on Factors Affecting Packaging Design of Tourism Commodities |
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| HU Rong-kui.Analysis on Factors Affecting Packaging Design of Tourism Commodities[J].Packaging Engineering,2012,33(10):118-121. |
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| Authors: | HU Rong-kui |
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| Affiliation: | HU Rong-kui(Zhaoqing University,Zhaoqing 526061,China) |
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| Abstract: | On the basis of tourism industry′s features,combined with the unique consumption psychology of visitors,and through the analysis on typical case,four aspects such as "cultural factors","regional factors","psychological factors",and "functional factors" are analyzed to show the extraordinary requirements and standards in the packaging design of tourism commodities completely,which will provide corresponding basis for the practice of it theoretically. |
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| Keywords: | tourism commodities packaging design factors analysis |
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