基于黎族传统民俗传承的文创产品设计

目的 用文创设计来开发具有鲜明地域文化特色的文创产品，在传承中保护海南黎族传统民俗文化。方法 通过文献分析与个案比较研究，对黎族传统的物质、社会、口承和精神四大类民俗进行梳理、分析与提炼，对黎锦、黎族银饰等日常用品进行民俗文化的分析、提取和转换，探讨黎族传统民俗在文创设计和文化IP打造中的开发和创新设计途径。结论 黎族传统民俗文化内容丰富，富于民族特色和本土特色，结合新兴设计技术手段和文化IP理论探究，对其进行文创产品设计与开发，是打造民族民俗特色文创产品的重要途径。通过IP打造和文创产品设计，不仅可以提升文创产品的文化内涵，而且可以促进本土旅游产品的生产与销售，对传承和弘扬黎族传统文化具有重要的启示意义。

Design and Innovation of Cultural and Creative Products Based on Li Traditional Folk Custom

At present, the traditional folk culture of Li nationality is gradually disappearing. This paper discusses how to develop cultural and creative products with distinctive regional cultural characteristics by means of cultural and creative design, so as to protect the traditional folk culture of Li Nationality in Hainan. Through literature analysis and case comparative study, this paper collates, analyzes and distills the four categories of traditional Li Folk Customs, namely material, social, oral and spiritual, extracts and transforms the cultural symbols of Li nationality, and probes into the development and innovative design approaches of Li traditional folk customs in the materialized design, non-material design and cultural IP creation. The traditional folk culture of Li nationality is rich in content, laden with both national and local characteristics. It is an important way to design and develop cultural and creative products based on new design technology and cultural IP theory. Through IP creation and cultural and creative product design, it can not only enhance the cultural connotation of cultural and creative products, promote the production and sales of local tourism products, but also be instructive for inheriting and carrying forward the traditional culture of Li nationality.