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产品仿生设计中修辞运用探讨
引用本文:刘青春,潘荣.产品仿生设计中修辞运用探讨[J].包装工程,2008,29(2):131-133.
作者姓名:刘青春  潘荣
作者单位:1. 浙江理工大学,杭州,310013;浙江林学院,杭州,311300
2. 浙江理工大学,杭州,310013
摘    要:从语言中明喻、隐喻、转喻等修辞相关理论入手,将修辞的认知和思维模式与产品仿生设计手法联系起来研究,运用实例进行分析和阐释,从而初窥了修辞在仿生产品设计中的妙处,为产品仿生设计提供了一种新的思维模式.

关 键 词:仿生  产品设计  修辞  语言
文章编号:1001-3563(2008)02-0131-03
收稿时间:2007-12-05
修稿时间:2007年12月5日

Discussion on Application of Rhetoric in Product Bionic Design
LIU Qing-chun,PAN Rong.Discussion on Application of Rhetoric in Product Bionic Design[J].Packaging Engineering,2008,29(2):131-133.
Authors:LIU Qing-chun  PAN Rong
Abstract:The application of rhetoric in product bionic design was studied through analysis of the relationship among cognition, thought pattern of rhetoric, and method of product bionic design, from the angle of language rhetoric, such as simile, metaphor, and metonymy. The relationship were analyzed and explained with examples. The ingenuity of rhetoric in the product bionic design was discovered. The purpose was to provide a new thought pattern for product bionic design.
Keywords:bionic  product design  rhetoric  language
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