地域文化元素在文创产品设计中的应用

目的以地域文化元素与文创产品设计的特点为引,分析地域文化元素在文创产品设计中的应用策略及未来发展。方法从文创产品的基本概念、特点及功能开始,对其地域性元素的缺失展开分析,并以地域文化元素的基本构成及其赋予文创产品的认知、情感、美学、社交等功能为参考,从地域文化元素在文创产品中的具体应用原则和思路等方面展开深入探究,结合纹样、色彩、材质、文化等细节进行全面细致的论述,同时列举海南、安徽、江苏等地在文创产品设计中对特色地域文化符号的有效应用,提出两者融合的发展思路。结论地域文化元素在文创产品设计中的应用,能够催发个性化的产品设计创意及形式,使文创产品更具识别性、文化性和情感性,从而使人们在购买的过程中享受到一种亲切感和代入感,体会到不同的地域文化所展现出的独特魅力。

Application of Regional Cultural Elements in Cultural and Creative Product Design

The paper aims to analyze the application strategy and future development of regional cultural elements in cultural and creative product design based on the characteristics of regional cultural elements and cultural and creative product design. Based on the basic concepts, characteristics and function of culture creative product, the lack of regional element was analyzed. Taking the basic structure of regional culture element and cognitive, emotional, aesthetic, social, and other functions give by it as reference, the specific application principles and ideas of regional culture elements in cultural and creative products were researched in combination with pattern, color, material, cultural and other details. Meanwhile, the effective application of characteristic regional culture symbols in cultural and creative product in Hainan, Anhui, Jiangsu and other places were illustrated to put forward the fusion development idea. The application of regional cultural elements in cultural and creative product design can urge the creation and design of personalized product, make the product have high identification, more culture and emotion, so that the people in the process of purchasing can enjoy a sense of kindness and substitution, and experience the unique charm of different cultures.